Market Entry and Expansion
After defining your specific market entry strategy or your expansion plans, it is up to implementation.
Again, you can count on our effective support. We are your first point of contact in Germany, define the next way for customer access and specify market sectors and economic potential. We are able to coordinate public decision-making processes and target initial co-operation links.
These are the priorities of our consulting projects:
Our Representative Services and Prices in detail
Being close to your customers is key to your business
Defining special customer groups in Germany and further countries and understanding their business habits will help you sell more effectively, compete with other companies and identify new opportunities for acquisition.
We will support you in identifying key customers and cooperation partners in your new market and preparing individual customer profiles. We are able to establish preparatory contacts, arrange concrete business appointments and thus prepare the basis for your future sales activities.
Approaches to inside business associations
Access to clusters and networks and to innovation exchange in the new market are a key factor for fast business development. Market success increasingly relies on the cooperation and exchange that arise from these networks.
We investigate suitable sector-specific networks and clusters, organize initial contacts and pave the way for your next cooperation steps.
Create the orientation your sales needs.
Successful establishment in the new market requires extensive marketing efforts. We support you in all sales-promoting activities according to your market development strategy.
These include, for example, the implementation of mailing campaigns addressed to potential customers or distribution partners, development of contacts with multipliers from industry or politics, design of media reports and management of sales events and trade fair dates in the new market.
In the case of concrete trade fair presence, we assist you in preparing and managing this project, prearrange targeted business appointments for your sales team or enhance your team during the trade fair.
Successful businesses invest in the right location.
May be your first location is our representative office Berlin, but your next stage of growth needs a new location, according to your regional market and your strategy. This is the right time to make use of our expertise once again.
We research and analyze the most appropriate location for any size of company for new establishments or branch offices, new production facilities, distribution centres or branch stores (wholesale, retail, gastronomy).
Our location comparisons are neutral and company specific. We assist companies in the early planning phase by evaluating locations, based on the key factors to success we compile together with you.
With our reliable support we guide you throughout the entire decision-making and implementation process. This means that we also conduct selection preparatory negotiations on site for you and implement the decision with direct contacts in the new location.
Increasing your return on investment
Investments in new markets and/or new locations must be lucrative. Investment grants or funds from different programs on a state, federal or EU level to support your market entry are available all over Europe. This same promotion also applies to research and technology projects.
In this context we make a check of your intended investment project or business plan, to adjust it to the requirements of the right funding program. Furthermore, we develop your funding project and give support in the whole application process, which frequently is very complex.
Our services also include negotiations with ministries, responsible authorities or banks to increase the prospects of success and possibly for optimization of loan conditions.